Coach Company Information

Company Profile

A Rich Heritage:
Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.

Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach’s exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.

Defining Classic American Style:
During the last decade, Coach has emerged as America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, women’s and men’s small leathergoods, business cases, weekend and travel accessories, outerwear, scarves, jewelry, fragrance and related accessories. Continued development of new categories has further established the signature style and distinctive identity of the Coach brand. Together with our licensing partners, we also offer watches, footwear, and sunwear bearing the Coach brand name.

Broad Reach:
Coach’s distribution strategy is multi-channel. There are currently over 400 Coach stores in the United States and Canada, with more slated to open this calendar year. In addition, Coach has built a strong presence in the United States through Coach boutiques located within select department stores and specialty retailer locations. In 1999, Coach launched its online store at www.coach.com and evolved it into an important sales channel in the United States, and an effective marketing and advertising vehicle for Coach both domestically and abroad.

Crafting The Future:
While Coach continues to be one of the most recognized accessories brands in the United States, its long-term strategic plan is to increase international distribution and target international consumers. Through Coach Japan, wholly owned by Coach since 2005, the company leverages a large growth opportunity in this important market for imported handbags and accessories. Similarly, the Company acquired its retail businesses in Hong Kong, Macau and Mainland China in 2009. As this emerging market rapidly grows, the Coach brand enjoys increased recognition. Intent on maintaining a consistent brand strategy domestically and abroad, this ownership structure provides Coach with complete control of its distribution in Japan and China. With a global vision in place, Coach is available at over 900 department store locations in the United States, 159 international department stores, retail stores and duty free shops in over 20 countries, 155 department store shop-in-shops and retail and factory stores operated by Coach Japan, and 28 company-operated locations in China.

Coach’s corporate headquarters remain in midtown Manhattan on 34th Street, in the location of our former factory lofts. Coach is a publicly traded company listed on the New York Stock Exchange, traded under the symbol COH.

Mission Statement

Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling.

VALUES:

The Brand is Our Touchstone.
The Coach brand represents a unique synthesis of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style. Everything we make, advocate or engage in reflects the attributes of the brand.

Customer Satisfaction is Paramount.
Our responsibility to our internal and external customers calls for impeccable service to ensure that their needs are always met. By treating customers like guests in our own home, we seek to establish long-term relationships based on trust and satisfaction.

Integrity is Our Way of Life.
Our success is rooted in uncompromising devotion to honesty and fairness where our people, our business and our community are concerned. We stand behind our products, staking our name and reputation on everything that we make.

Innovation Drives Winning Performance.
We constantly challenge ourselves to be the very best we can in every aspect of our business. We strive to be a nimble and flexible organization committed to increasing consumer and shareholder value.

Our Success Depends on Collaboration.
Our brand flourishes through our people. Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support and passion for our brand and product. Our team bands together in the face of adversity and celebrates our victories.